Founder of Ultimate Business Partners

Dino Rosetti

Dino works with Loan Officers and Realtors on the systems behind business development and client conversion. He has spent 35 years in the mortgage business and 23 years coaching. He started as a retail loan officer in 1991, so he knows the work from the inside. He founded Ultimate Business Partners and co owns it with Brendan Donelson.

Dino Rosetti, founder and sales coach of Ultimate Business Partners, in a dark suit
In Dino’s words

Trust will always be more valuable than interest rates.

One thing I’ve learned over the years is that the strongest businesses are built on relationships, consistency, and delivering real value. That’s what I’ve built Ultimate Business Partners around.

Through the systems I’ve developed and helped develop, including the Accounts Pyramid® and the Accounts Pyramid® Cleanse I created, Smart Start (built together with my business partner, Brendan Donelson), Perfect Week, and The Lighthouse, I help loan officers and Realtors take control of their business, become more productive, and get better results without working more hours.

My philosophy is simple. Have a plan, follow the plan, and become so valuable to your clients and referral partners that they wouldn’t think of doing business without you.

The market will always change. Interest rates will go up and down. But professionals who build relationships, develop great habits, and consistently deliver value will always have opportunities.

Don’t wait for the market to get better. Get better at working the market.

35 years in the mortgage business

The journey

  1. 1991

    Started as a retail loan officer

    Dino quickly became a top producer, closing about 10 loans a month, but his income stalled at $125,000 a year. He had no coaching, no mentor, and no proven model. He was winning on determination, hard work, and personality alone.

  2. 1996 to 2008

    Built with coaching

    In 1996 Dino hired his first coach, through By Referral Only. He grew his personal production to 185 closings and $75 million, and the branch he managed produced $380 million two years in a row. He trained with The CORE in 2001 and 2002. In 2003 he was valedictorian of The CORE’s first coaching class, then served as a Senior Business Coach at The CORE from 2003 to 2008. From 2006 to 2008 he was the Coach of the CORE Coaches, coaching the coaches themselves, and he won the Blue Dragon four times.

  3. 2009 to 2014

    Found his calling

    Dino made room for family, took on dozens of coaching clients, and discovered his real passion: helping others have breakthroughs. In these years he created the coaching systems that still serve Loan Officers and Realtors today.

  4. 2014 to today

    Coaching nationwide

    Dino found his fire again and now works with Realtors and lenders across the country, focused on four things: vision, strategies, execution, and tracking. He developed The Lighthouse and serves as a Growth Coach in Shayla Gifford’s Catalyst program.

What his coaching focuses on

  • Referral relationships

    Identifying and developing the partners who send business.

  • The buyer consultation

    Leading a structured buyer meeting. Dino and Brendan Donelson developed Smart Start, UBP’s buyer consultation process, together over the years.

  • Value and the week

    Communicating value, developing The Lighthouse, and making business development part of every week.

Growth with room for life

The rest of life belongs in the plan

Family, health, relationships, and faith deserve a place next to production goals. That is the idea behind F5.

See the work

Explore the systems, or see recent speaking and podcast appearances.

In their words

What clients say

Read all reviews on Google
“Dino has been an incredible mortgage coach and a tremendous resource for my business. … Dino understands the mortgage business, holds you accountable, and knows how to help experienced loan officers continue to grow.”
Michael AnthonyCo host, The ‘LO’cker Room. Google review, 2026
“We highly recommend UBP. They did a fantastic job supporting our teams and delivered measurable results. They are now like a partner that brings so much to the table.”
Brian ClausmanGoogle review, 2024
“Dino is the best! I don’t say this lightly. … Dino is truly a partner, he takes serious pride in his work. … I cannot recommend him enough.”
Sam VandenBrinkGoogle review, 2025

Talk with Dino about your business.

Tell us where you want to improve and we will set up a conversation.